SEO - Tactics and Methods

SEO techniques are divided into two broad categories:

• White Hat SEO - Techniques that search engines recommend as part of a good design.
•  Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also we known as spamming.

White Hat SEO

SEO tactic is considered as White Hat if it has the following features:

• It follow to the search engine's guidelines.
• It does not involve in any deception.
• It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
• It ensures that a web page content should have been created for the users and not just for the search engines.
• It ensures good quality of the web pages.
• It ensures availability of useful content on the web pages.

Always follow a White Hat SEO tactic. Be honest and you will easily get something more.

Black Hat (Spamdexing)

An SEO tactics, is considered as Black Hat if it has the following features:

• Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
• Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

Always stay away from any of the above Black Hat tactics to instantly improve the rank of your website. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.

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Learn SEO Online | Useful Tools for SEO

Here I would like to suggest some Useful Tools for SEO

• Search Engine Spider Simulator - Check how your site will be crawled by a search engine web crawler.
• Keyword Density Checker - Check your keywords density on your web page using this outstanding tool.

• Keyword Suggestion Tool - A tool from google which suggest you various keywords when you type a word.
• HTML/XHTML Validator - Check if your site is compliance to W3C standard or not.

Learn SEO Online here with simplest way.

Post by: SEO Tutorials 4 Beginners

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Top 10 SEO Interview Questions

(1) What is SEO and introduce its types?

Ans: Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

1. On Page Optimization
2. Off Page Optimization

(2) What are the SEO tools do you use?

Ans: The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

(3) What do you mean by Backlink?

Ans: The incoming links to your website or webpage is referred as Backlink.

(4) What are out bound Links?

Ans: The outbound links are our website links to other webpage or website.

(5) Can you tell me something about Googlebot?

Ans: To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

(6) What is Cross linking and what are the function of Cross linking?

1. Ans: Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
2. It provides the users with reference sites that consists the content related to the search.
3. It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
4. It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
5. The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

(7) What is the main purpose of using keyword in SEO?

Ans: Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

(8) Can you mention the functions of body content relevance?

Ans: Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

(9) What are Spiders, Robots and Crawlers and what are their functions?

Ans: Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

(10) What does it mean if nothing appears on doing search on the domain?

Ans: On doing search on your domain and if nothing appears then there are three possibilities.

1. May be the site is banned by search engines
2. May be no index by search engines
3. Some canonical issues

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Further i will post some important stuff for SEO Interview Questions. So keep visiting my blog for latest update...

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Social Media Optimization Tools

Here I will share some helpful tools for Social Media Optimization

Facebook Auto Liker-

• Share-ex
• Addmefast
• Addmefastme

With the help of these tools you can increase your Facebook pages likes. This tools also for G+, Twitter, Youtube.

Social Media Manager-

1. Hootsuit

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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Further i will post some important stuff for SMO tools. So keep visiting my blog for latest update...

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On-page SEO

On-page strategy

On Page SEO Optimization is sometimes all you needs: If you have a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is important for you.

How many types of On-Page Optimization

1. Content optimization
2. Page titles, description and formatting
3. URL Structure
4. Internal linking
5. Speed and authorship

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What is SMO?

Social media optimization (SMO) is the use of a number of social media outlets and communities to increase publicity and awareness of a brand, product or event.

Social Media Marketing is the activity of driving traffic on website through social media sites. In this tutorial we explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and generate awareness about the products and services you offer.

Importance of Social Media

The importance of social media optimization. It is a powerful channel of marketing for any business. It provides us the flexibility to communicate at both personal as well as business levels.

SMO Strategy for Business

A prudently implemented Social Media Optimization (SMO) strategy can give you a great boost to your business. To draw almost benefit out of Social Media, you need to set clear and well-defined business goals and objectives.

• Set measurable and achievable goals.
• Know you customers.
• Research over market and trends.
• Explore more social networking platforms. Reflect your presence on all.
• Choose core topics related to your business. Use them in content.
• Set Social Engagement parameters.
• Plan your resource use.
• Track your results.

To know more visit: tutorialspoint.com

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What is SEO?

Search engine optimization (SEO) is a process of strategies, techniques and tactics used to increase the amount of visitors to a website by getting a high-ranking placement in the search engine results page. (SERP) -- like Google, Bing, Yahoo and other major search engines.

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