Top 10 SEO Interview Questions

(1) What is SEO and introduce its types?

Ans: Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

1. On Page Optimization
2. Off Page Optimization

(2) What are the SEO tools do you use?

Ans: The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

(3) What do you mean by Backlink?

Ans: The incoming links to your website or webpage is referred as Backlink.

(4) What are out bound Links?

Ans: The outbound links are our website links to other webpage or website.

(5) Can you tell me something about Googlebot?

Ans: To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

(6) What is Cross linking and what are the function of Cross linking?

1. Ans: Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
2. It provides the users with reference sites that consists the content related to the search.
3. It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
4. It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
5. The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

(7) What is the main purpose of using keyword in SEO?

Ans: Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

(8) Can you mention the functions of body content relevance?

Ans: Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

(9) What are Spiders, Robots and Crawlers and what are their functions?

Ans: Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

(10) What does it mean if nothing appears on doing search on the domain?

Ans: On doing search on your domain and if nothing appears then there are three possibilities.

1. May be the site is banned by search engines
2. May be no index by search engines
3. Some canonical issues

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