What is SMO?

Social media optimization (SMO) is the use of a number of social media outlets and communities to increase publicity and awareness of a brand, product or event.

Social Media Marketing is the activity of driving traffic on website through social media sites. In this tutorial we explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and generate awareness about the products and services you offer.

Importance of Social Media

The importance of social media optimization. It is a powerful channel of marketing for any business. It provides us the flexibility to communicate at both personal as well as business levels.

SMO Strategy for Business

A prudently implemented Social Media Optimization (SMO) strategy can give you a great boost to your business. To draw almost benefit out of Social Media, you need to set clear and well-defined business goals and objectives.

• Set measurable and achievable goals.
• Know you customers.
• Research over market and trends.
• Explore more social networking platforms. Reflect your presence on all.
• Choose core topics related to your business. Use them in content.
• Set Social Engagement parameters.
• Plan your resource use.
• Track your results.

To know more visit: tutorialspoint.com